Apple發布會前夕回顧:41句Steve Jobs經典語錄總匯!【內附Think different廣告視頻】

1. Stay Hungry, Stay Foolish.

2. I am as proud of what we don’t do as I am of what we do.

3. Don’t try to start the next revolution, just crank out smart, affordable consumer products.

4.People don’t know what they want until they’ve seen it.

5. Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.

6.Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again. It freed me to enter one of the most creative periods of my life.
被 Apple (蘋果) 炒魷魚對我來說是個很棒的經驗。成功者的沈重光輝被重新開始所帶來的輕鬆感取代,這種感覺讓我重新擁抱自由,讓我進入到我人生中最有創造力的階段。

7. Innovation distinguishes between a leader and a follower.

8. We don’t get a chance to do that many things, and every one should be really excellent.

9. If you live each day as if it was your last, someday you’ll most certainly be right.

10. Your time is limited, so don’t waste it living someone else’s life.

11. Never, never, never, never give up.

12. You’ve got to find what you love.

13. You can’t connect the dots looking forward; you can only connect them looking backwards.

14. Quality is more important than quantity. One home run is better than two doubles.

15.Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

16.Have the courage to follow your heart and intuition. They somehow already know what you truly want to become.

17.Design is not just what it looks like and feels like. Design is how it works.

18. I’m convinced about half of what separates the successful entrepreneurs from the nonsuccessful ones is pure perseverance.

19. Creativity is just connecting things.

20. Let’s go invent tomorrow instead of wondering about what happened yesterday.

21.Some people aren’t used to an environment where excellence is expected. Part of my responsibility is to be a yardstick.

22. People don’t want to just buy personal computers anymore. They want to know what they can do with them, and we’re going to show people exactly that.

23. I want to put a ding into the universe.

24.It’s not the customer’s job to know what they want.

25.If we don’t cannibalize ourselves, someone else will.

26. If something sucks, I tell people to their face. It’s my job to be honest.

27.The way we’re going to survive is to innovate our way out of this.

28. Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

29. One of the things I’ve always found is that you’ve got to start with the customer experience and work backward to the technology. You can’t start with the technology and try to figure out where you’re going to try and sell it.

30.Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.

31. When I was 17, I read a quote that went something like: ‘If you live each day as if it was your last, someday you’ll most certainly be right.’ It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?
我曾在 17 歲時讀過這麼一句名言:『如果你把每一天當成自己人生的最後一天來過,你才能夠明白人生的真諦』,這句話令我印象深刻,此後的 33 年來,我每天早上都會對著鏡子自問:『如果今天是我生命的最後一天,我還會想去做我今天要去做的事嗎?』,每當我心裡的答案是『不』時,我知道自己需要做出改變了。」

32.I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’’s next.

33.You can’’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever.

34.“Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?”
What Steve Jobs said to Pepsi executive John Sculley to lure him to Apple.
(譯註:Steve Jobs在1983年挖角百事可樂的 John Sculley 時,對他說的話。諷刺的是,後來John Sculley不但聯合董事會趕走 Steve Jobs,還讓蘋果於1993年瀕臨破產。)

35. You know, we don’t grow most of the food we eat. We wear clothes other people make. We speak a language that other people developed. We use a mathematics that other people evolved… I mean, we’re constantly taking things. It’s a wonderful, ecstatic feeling to create something that puts it back in the pool of human experience and knowledge.

36. We’re here to put a dent in the universe. Otherwise why else even be here?

37.You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
38. The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.

39. 「Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.
「你的工作會佔據你的人生中很大一部份,所以你要對你的人生滿意,就去做你自己覺得偉大的事。而要成就偉大的事前,你必須先熱愛你正在做的工作。如果你還沒找到你想做的事,就繼續找,千萬別屈就於自己不喜歡的事。用盡所有心力去找,你會找到的。」 can’t connect the dots looking forward you can only connect them looking backwards.

最後附上Apple最經典+最棒廣告【Think different】!